Give your skin a daily reset with JiYu’s NAD+ Hydrating Face Moisturizer, a Korean-inspired cream designed to combine deep hydration with visible anti-aging support. Formulated for all skin types — including dry, sensitive, combination, and mature skin — this lightweight yet nourishing moisturizer absorbs quickly without leaving a greasy residue, making it suitable for both morning and evening routines.
At the heart of the formula is NAD+ (Nicotinamide Adenine Dinucleotide), a coenzyme naturally found in skin cells that plays a role in cellular energy and repair processes. Levels of NAD+ naturally decline with age, which is often linked to slower skin renewal and more visible signs of fatigue. JiYu’s cream reintroduces this ingredient topically to help support a more refreshed, energized-looking complexion.
To back up the hydration claims, the formula uses a 5-layer hyaluronic acid complex — five different molecular weights of hyaluronic acid that work at different depths of the skin, from the surface down to deeper layers, for hydration that’s designed to last around the clock without feeling heavy. Ceramide NP, shea butter, and sunflower seed wax round out the barrier-support side of the formula, helping to seal in moisture and protect against dryness and environmental stress.
For brightening and tone-evening, the cream includes 3-O-Ethyl Ascorbic Acid (a stable Vitamin C derivative), Ferulic Acid, and Niacinamide, which work together to help reduce the look of dullness and support a more even, radiant complexion. Cassia Angustifolia Seed Polysaccharide is also included to help calm and balance skin exposed to daily stressors.
The brand positions this as a clean-beauty formula: it’s marketed as vegan, cruelty-free, dermatologist-tested, and free from PEGs, parabens, SLS, and artificial fragrance — an appealing profile for people with sensitive or reactive skin.
Key Features
- NAD+ Powered Renewal — Supports natural skin cell energy and renewal processes, helping reduce the look of fine lines and fatigue-related dullness
- 5-Layer Hyaluronic Acid Complex — Multiple molecular weights deliver hydration from the surface to deeper skin layers for up to 24 hours
- Barrier Repair Trio — Ceramide NP, shea butter, and sunflower seed wax lock in moisture and strengthen the skin’s natural barrier
- Brightening Actives — Vitamin C derivative, ferulic acid, and niacinamide work together to even tone and boost radiance
- Balancing Botanical — Cassia Angustifolia Seed Polysaccharide helps soothe and maintain skin comfort
- Lightweight, Fast-Absorbing Texture — Non-greasy formula suitable for daily use on face and neck
- Clean Formula — Vegan, cruelty-free, dermatologist-tested; free from PEGs, parabens, SLS, and artificial fragrance
- Universally Formulated — Works across all skin types, including sensitive and mature skin
- 50ml / Travel-Friendly Jar — Compact size fits easily into a daily skincare routine or travel bag






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